stacking
the
deck
Tuesday, January 12, 2021

A Variety Show


I gifted my girlfriend Moon Boots for her birthday.  The toy, not the Aspen style statement.  Way different price points and archetypes.  She’s a doctor, and writing her first book, and I wish for her to find moments of buoyancy when she feels overwhelmed.  Strap on some mini-trampolines and go bouncing down the sidewalk.  Shake loose Downloads.  An infusion of play, not dissimilar to making your ugly shower nook sparkle.  It’s all Deck Stacking in my book:



G O A L S ?


“The psychological rule says that when an inner situation is not made conscious, it happens outside, as fate.  That is to say, when an individual remains undivided and does not become conscious of his inner contradictions, then world must perforce act out the conflict and be torn into opposite halves.”

- Carl Jung

Deep, right?
Have you experienced this?
How?  Where?


︎︎︎



An excerpt from a BOF interview with Melanie Ward I have returned to over the years:

“I remember once Guido [Palau] and I were flying to New York first class and someone saw us and wrote that you would have given us a wide berth,” says Melanie Ward, the British stylist who rose to fame in the late '80s as the prophetess of raw, gritty fashion imagery.  “It was all quite manicured.  Once on the flight, I was in my cashmere sweater (because even then I liked a little bit of luxury); I had sanded the sleeves to get holes in the elbows, and this gentleman came up to me and said, ‘I don’t know if you realise you’ve got a hole in your elbow.’ No one really understood what we were doing.”

Back then, Ward’s look couldn’t have been further from the gold-buttoned, gaudily hued outfits of the era’s fashion editors, known for their photogenic haircuts and high-octane glamour. Instead, she favoured slightly tattered-looking second-hand clothes, like sailor pants and khaki army greatcoats, that she would customise, dye and tailor herself.  Today, she’s much more polished with an air of restrained subtlety, dressed in soft, tailored trousers, a luxe knit, minimal makeup and tight ponytail.

The article highlights six lessons on building a cult brand.
This is #3:


3. Embrace mistakes

“Creativity happens in a moment,” says Ward.  “People are so afraid to push themselves and afraid to be judged, but my honest belief is that the only way that you move forward and learn is by making mistakes.  We work in a creative industry and unless you make a mistake — I’m not saying that I’m out there to make mistakes when I’m working with clients [laughs] — but editorially, if you don’t make mistakes, you can’t be free.”

NOW 4 STEPS FORWARD


  1. BEGIN AGAIN
  2. HEAVY LIFTING
  3. STACK THE DECK
  4. INSIDE/OUT